This has been going on for ages in hardware. Anything reasonably sophisticated in silicon has features that are there, and just need to be enabled. With cash. I

This has been going on for ages in hardware. Anything reasonably sophisticated in silicon has features that are there, and just need to be enabled. With cash. It makes perfect sense, once you get over it. Do you know that in some cars, the driver's seat comes heated, and for the passenger seat to be heated is an additional cost option? Power seats sometimes have the same optionality. Not quite the same as renting the feature, but similar market strategy. Some cars make you rent the Apple Airplay feature. Some BMWs (maybe all) have traffic info tied to XM radio. After your trial subscription to XM ends, so does traffic info. It's exactly SAML as an enterprise tier only feature.