Surprising just how much the logo uses the Golden Ratio in the placement of the geometries [page 19], and generation of the circle sizes [page 20]. Thought exp

Surprising just how much the logo uses the Golden Ratio in the placement of the geometries [page 19], and generation of the circle sizes [page 20]. Thought experiment: can a logo that heavily uses the Golden Ratio actually look bad? It could be the ultimate 'design for dummies' hack.