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Everyone already rents their flashy, new German car. Now they're going to have to pay even more for "premium" features. Why do you think this is indicative of
by kjhgkjghkj 4y ago
Everyone already rents their flashy, new German car. Now they're going to have to pay even more for "premium" features.
Why do you think this is indicative of a failing business? Judging by the sheer number of almost-new German cars I see in all areas of town, those of us who won't touch them are a small minority.
- raxxorraxor 4y agoIt is not failing, they sill have their revenue. BMW are decent cars that focus on driver comfort a lot. But tech and quality is just average and you pay for brand. They have a bit of innovation aside from switching to electric. For example you can also buy a function to play motor sounds on the inside for around 135€/$... Hey, at least it is a one time purchase. Yay! The name recognition will go a long way on international markets. Will probably take years until people notice that they buy average crap. As far as I know they introduced this in Korea. Perhaps people have other expectations there.
- kjhgkjghkj 4y ago>people notice that they buy average crap Don't be silly, no-one actually buys their shiny box stuffed full of unmaintainable toys any more! Saying that, I am very curious to see how this affects the car financing and second hand market over the next few years. At some point, these baubles have to be offloaded from the lease market and bought by somebody.