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Quote from the article about the "Breathtaking Design Strategy" document: > February 2009: Arnell sold Pepsi a pretentious, mostly made-up brand ideology docum
by rob74 4y ago
Quote from the article about the "Breathtaking Design Strategy" document:
> February 2009: Arnell sold Pepsi a pretentious, mostly made-up brand ideology document linking Pepsi to the Mona Lisa, De[s]cartes and Hinduism, as part of a successful logo redesign. Price: $1 million, reportedly.
- _def 4y agoWell if I pay someone 1 million $ to redesign a logo... It better comes with some life changing philosophy
- throwoutway 4y agoWell the end of it mentions the “gravitational pull of Pepsi” .it has some life changing physics at least
- onion2k 4y agoThe amount of media coverage they've had since (we're still posting about it 14 years later...) makes that $1m a bit of a bargain.
- bobthechef 4y ago