When a marketing company does it for a soft drinks company does it, it gets ridiculed. When an engineer does it for the design of rollercoasters or boats, it g

When a marketing company does it for a soft drinks company does it, it gets ridiculed. When an engineer does it for the design of rollercoasters or boats, it gets praised. https://blogs.lt.vt.edu/2ndyearidlab/author/hohsuan/page/2/ https://blogs.lt.vt.edu/2ndyearidlab/author/hohsuan/page/2/ I see little difference of concepts used for the 'fair curve' and those of designing a bottle.