4 ms·
i'd like to have whatever the author of this document is having
by swyx 4y ago
i'd like to have whatever the author of this document is having
- askafriend 4y agoLooks like you'll be having a Pepsi.
- Anaminus 4y agoI've been calling it Pepsi Logo Kool-Aid.
- IncRnd 4y agoQuite possibly that is coke.
- aaronbrethorst 4y agoThey're required to call it "nose candy" when they work on the PepsiCo account. /s
- iancmceachern 4y agoThis is good stuff, you can't make it up. It looks like lots was going on at the Arnell group at this time. In this article it even quotes Arnell as saying this work for Pepsi in OP as "Bullshit" https://www.cbsnews.com/news/why-the-firing-of-weird-design-guru-peter-arnell-was-a-long-time-coming/#app https://www.cbsnews.com/news/why-the-firing-of-weird-design-... You can't make this stuff up
- rob74 4y agoQuote from the article about the "Breathtaking Design Strategy" document: > February 2009: Arnell sold Pepsi a pretentious, mostly made-up brand ideology document linking Pepsi to the Mona Lisa, De[s]cartes and Hinduism, as part of a successful logo redesign. Price: $1 million, reportedly.
- _def 4y agoWell if I pay someone 1 million $ to redesign a logo... It better comes with some life changing philosophy
- throwoutway 4y agoWell the end of it mentions the “gravitational pull of Pepsi” .it has some life changing physics at least
- onion2k 4y agoThe amount of media coverage they've had since (we're still posting about it 14 years later...) makes that $1m a bit of a bargain.
- bobthechef 4y ago
- dchest 4y agoOranges. Lots of oranges. https://www.fastcompany.com/1661802/the-secret-to-peter-arnells-insanity-he-eats-50-oranges-a-day https://www.fastcompany.com/1661802/the-secret-to-peter-arne...