5 ms·

I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mon

I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mona lisa and taijitsu symbol seemed a bit over blown but still sorta grounded. I literally burst out laughing when I saw the contour lines and energy fields. Definitely was not prepared for "Pepsi Universe", either. I assume that by that point in the presentation the energy in the board room must be fever pitch for no one to point out how stupid that looks. Edit: Upon further reading about the guy who's behind this, Peter Arnell, it turns out he's possibly the harvey weinstein of the marketing business[^1]. It's a huge shame that neither this pseudointellectual bullshit, nor his string of workplace abuses, ruined his career. A consolation is that in 2011 his company got bought out and he got sacked. [^1]: The Newsweek article is a good read here: https://www.newsweek.com/crazy-genius-brand-guru-peter-arnell-76137 https://www.newsweek.com/crazy-genius-brand-guru-peter-arnel.... There's also a Gawker piece that gives a pretty clear idea of how big of a piece of shit this guy is if you can stand the fact that it's Gawker: https://www.gawker.com/244608/new-yorks-worst-bosses-peter-arnell https://www.gawker.com/244608/new-yorks-worst-bosses-peter-a...

iancmceachern 4y ago
And he called this work for Pepsi "BS" https://www.cbsnews.com/news/why-the-firing-of-weird-design-guru-peter-arnell-was-a-long-time-coming/#app https://www.cbsnews.com/news/why-the-firing-of-weird-design-...
- Gordonjcp 4y ago
  > In pre-publicity for Shift, Arnell reveals that his habit of eating up to 50 oranges a day has left his hands bright orange in color. Bullshit. You'd be in a permanent sugar rush until your pancreas went on fire.
  - oboes 4y ago
    I don't know about Arnell's case, but it's actually possible to turn orange by eating orange things. Although I think it's more common with carrots and young children. https://en.wikipedia.org/wiki/Carotenosis https://en.wikipedia.org/wiki/Carotenosis
    - robocat 4y ago
      Not even that difficult. My ex had a few excessive habits when she was 21, but one was eating lots of carrots (like a bag a day?) and her palms turned a distinct orange.
    - astrange 4y ago
      That’s how flamingos turn pink. Humans occasionally turn permanently blue by being pranked into eating colloidal silver.
      - soco 4y ago
        No problem they'll just drink bleach to correct it.
    - doctor_eval 4y ago
      I’ve eaten heaps of young children and I haven’t turned orange. /JK
  - plaff 4y ago
    There's no such thing as a "sugar rush".
NavinF 4y ago
>Once he freaked out in a meeting because a CD did not work in the CD player, so he took the CD out and smashed it in to pieces on the conference room table. The IT guy , who was standing behind him, ended up going to the hospital because the shards from the CD flew into his eyes Did the author of this article ever try breaking a CD? They don't shatter like that and the shards certainly aren't gonna fly far enough to hit the guy behind you. I guess this is what happens when you report exclusively on gossip.
- _carbyau_ 4y ago
  I sense ambiguity in the sentence: "a CD did not work in the CD player, so he took the CD out and smashed it in to pieces" Did he smash the CD or the CD player? What was "it"?
- hamburglar 4y ago
  Having once found myself in a room with a hard tile floor, sound-dampening paneling, and a very large stack of old CD-ROMs that were to be thrown away, I can assure you that if you work on your technique over a few dozen iterations, you can reliably get them to shatter very nicely into little bitty shards.
- femto 4y ago
  The whole CD doesn't shatter, but the edges of the break do. To see this effect on steroids, put a CD through a shredder: a common security procedure. You're playing Russian Roulette with your eyeballs if you don't wear eye protection when doing this.
  - Gordonjcp 4y ago
    What on earth are you doing that's causing this? I've never seen a shredded do anything other than chop a CD into little strips.
    - AndyJames 4y ago
      I personally broke many CDs, it's kinda hard to do but when they snap small bits from broken edges fly off everywhere. I even saw CD that broke inside of drive. Granted it was put in with a crack in the middle but still it broke. Maybe it's just my feeling but I think that CDs back in the days was made out of a bit less flexible, ticker and more brittle plastic. Those produced today I can bend in half and they don't snap as easily as 20 years ago
lliamander 4y ago
> if you can stand the fact that it's Gawker That's a tall order. How about I just take your word for it? And how is that site still I existence?
- ycombinete 4y ago
  Gawker being terrible is a given, but they actually produced some good longform stuff for a while; so it's probably a good read.
- dls2016 4y ago
  Gawker was bought during bankruptcy. I don’t think there was any new content for many years. Since Weinstein was mentioned, I have to admit I read Gawker and therefore was not surprised when hearing the allegations against him in the broader media because Gawker had been writing about him for years. They made some big, obviously embarrassing decisions (especially Denton’s stance on outing people), but imo got it right much more often than they got things wrong.
- hoppyhoppy2 4y ago
  https://www.nytimes.com/2021/07/28/business/media/gawker-return.html?unlocked_article_code=AAAAAAAAAAAAAAAACEIPuomT1JKd6J17Vw1cRCfTTMQmqxCdw_PIxftm3iWna3DKDmwSiO4IGImG9lzWIq9ua9o6mDuSW9xMKvo1SeBv1OkZP1BoT0PghKq4r6k_And_r5OvDCRx1ojRXLs8_HjkYDGycO1yz_i0tkLedWW7XaHA2HdycBJj9Zc1dVz83ncLlP_VA6UijIkFqPQkAZ5-RTsDYDDb_KW7TkUjZ6jVK03U-QI0WOpGWD_MndT667kIcQRaCVyuX2ooqC9nq4saYIVLSf65ex0we8P-gqETA3hrL-qqBJ4zTovXkdZ6oGE8oexNOe2mSi0BSDhBIzc&smid=url-share https://www.nytimes.com/2021/07/28/business/media/gawker-ret...

iancmceachern 4y ago

And he called this work for Pepsi "BS" https://www.cbsnews.com/news/why-the-firing-of-weird-design-guru-peter-arnell-was-a-long-time-coming/#app https://www.cbsnews.com/news/why-the-firing-of-weird-design-...

Gordonjcp 4y ago
> In pre-publicity for Shift, Arnell reveals that his habit of eating up to 50 oranges a day has left his hands bright orange in color. Bullshit. You'd be in a permanent sugar rush until your pancreas went on fire.
- oboes 4y ago
  I don't know about Arnell's case, but it's actually possible to turn orange by eating orange things. Although I think it's more common with carrots and young children. https://en.wikipedia.org/wiki/Carotenosis https://en.wikipedia.org/wiki/Carotenosis
  - robocat 4y ago
    Not even that difficult. My ex had a few excessive habits when she was 21, but one was eating lots of carrots (like a bag a day?) and her palms turned a distinct orange.
  - astrange 4y ago
    That’s how flamingos turn pink. Humans occasionally turn permanently blue by being pranked into eating colloidal silver.
    - soco 4y ago
      No problem they'll just drink bleach to correct it.
  - doctor_eval 4y ago
    I’ve eaten heaps of young children and I haven’t turned orange. /JK
- plaff 4y ago
  There's no such thing as a "sugar rush".

NavinF 4y ago

>Once he freaked out in a meeting because a CD did not work in the CD player, so he took the CD out and smashed it in to pieces on the conference room table. The IT guy , who was standing behind him, ended up going to the hospital because the shards from the CD flew into his eyes Did the author of this article ever try breaking a CD? They don't shatter like that and the shards certainly aren't gonna fly far enough to hit the guy behind you. I guess this is what happens when you report exclusively on gossip.

_carbyau_ 4y ago
I sense ambiguity in the sentence: "a CD did not work in the CD player, so he took the CD out and smashed it in to pieces" Did he smash the CD or the CD player? What was "it"?
hamburglar 4y ago
Having once found myself in a room with a hard tile floor, sound-dampening paneling, and a very large stack of old CD-ROMs that were to be thrown away, I can assure you that if you work on your technique over a few dozen iterations, you can reliably get them to shatter very nicely into little bitty shards.
femto 4y ago
The whole CD doesn't shatter, but the edges of the break do. To see this effect on steroids, put a CD through a shredder: a common security procedure. You're playing Russian Roulette with your eyeballs if you don't wear eye protection when doing this.
- Gordonjcp 4y ago
  What on earth are you doing that's causing this? I've never seen a shredded do anything other than chop a CD into little strips.
  - AndyJames 4y ago
    I personally broke many CDs, it's kinda hard to do but when they snap small bits from broken edges fly off everywhere. I even saw CD that broke inside of drive. Granted it was put in with a crack in the middle but still it broke. Maybe it's just my feeling but I think that CDs back in the days was made out of a bit less flexible, ticker and more brittle plastic. Those produced today I can bend in half and they don't snap as easily as 20 years ago

lliamander 4y ago

> if you can stand the fact that it's Gawker That's a tall order. How about I just take your word for it? And how is that site still I existence?

ycombinete 4y ago
Gawker being terrible is a given, but they actually produced some good longform stuff for a while; so it's probably a good read.
dls2016 4y ago
Gawker was bought during bankruptcy. I don’t think there was any new content for many years. Since Weinstein was mentioned, I have to admit I read Gawker and therefore was not surprised when hearing the allegations against him in the broader media because Gawker had been writing about him for years. They made some big, obviously embarrassing decisions (especially Denton’s stance on outing people), but imo got it right much more often than they got things wrong.
hoppyhoppy2 4y ago
https://www.nytimes.com/2021/07/28/business/media/gawker-return.html?unlocked_article_code=AAAAAAAAAAAAAAAACEIPuomT1JKd6J17Vw1cRCfTTMQmqxCdw_PIxftm3iWna3DKDmwSiO4IGImG9lzWIq9ua9o6mDuSW9xMKvo1SeBv1OkZP1BoT0PghKq4r6k_And_r5OvDCRx1ojRXLs8_HjkYDGycO1yz_i0tkLedWW7XaHA2HdycBJj9Zc1dVz83ncLlP_VA6UijIkFqPQkAZ5-RTsDYDDb_KW7TkUjZ6jVK03U-QI0WOpGWD_MndT667kIcQRaCVyuX2ooqC9nq4saYIVLSf65ex0we8P-gqETA3hrL-qqBJ4zTovXkdZ6oGE8oexNOe2mSi0BSDhBIzc&smid=url-share https://www.nytimes.com/2021/07/28/business/media/gawker-ret...