8: That's what killed Kodak. Decided their customers were the retailers, not the people who used the film. Wouldn't make the massive switch to digital because m

8: That's what killed Kodak. Decided their customers were the retailers, not the people who used the film. Wouldn't make the massive switch to digital because middlemen liked the foot traffic film created (and digital didn't) and threatened to drop carrying Kodak products altogether if digital was pushed. Funny, the middlemen had little trouble switching to digital when customers made the switch ... and the film market vanished.