4 ms·

What a weirdly botched release. 90 min delay with nothing more than a title screen and a terrible repeating music track. (When it was at least an opportunity to

What a weirdly botched release. 90 min delay with nothing more than a title screen and a terrible repeating music track. (When it was at least an opportunity to display material related to the project for those stopping in due to media coverage). A labyrinth of a website with interlinking and crosslinking throughout. Web links that come up blank. And an unprepared accompanying statement for the image given off the cuff by the director. Weird press conference -- 'who is this for?' All around, just strange and poorly executed from a communications/media standpoint. Completely inexcusable for an organization like this.

deleted 4y ago
[deleted]
davesque 4y ago
Meh...yeah it was a bit disorganized. I think it's possible to see that as less of a big deal. Honestly, I kind of appreciated the informality of it. Realistically, scientific announcements don't have as much mind share as earthbound current affairs. I think that's unfortunate, but it's also the reality of things. The effort put into the event probably lined up with those priorities. Seems to me like people are overly sensitive about missteps like this nowadays; too quick to lob criticism.
- interestica 4y ago
  The organization was part of it. The bigger concern was probably the content that was not fit for the medium -- that's a failure in advance. Having a camera feed of a screen with smaller screens within it with unreadable text captions for seemingly important people ...is not appropriate. This type of content is so perfect for modern media distribution (instagram, youtube, twitter, tiktok) but those channels aren't properly used (or they're ignored altogether). It just seems like such a missed opportunity for an incredible public science communications event. (TBH, it's much more likely that this was botched by the WhiteHouse rather than NASA -- so there's hope that tomorrow's event will be a bit more useful on the science/public/comms front).
dotnet00 4y ago
Reminds me of Arianespace's launch streams compared to pretty much everyone else's. All of new space tries to make their streams interesting and modern without shifting the focus from the thing that matters (the rocket), while Arianespace shows a bunch of people talking with a tiny view of the rocket people actually care about seeing. Lately even ULA has pretty cool footage to show afterwards. Feels like this is just the usual case of the 'old guard' being completely out of touch.

deleted 4y ago

[deleted]

davesque 4y ago

Meh...yeah it was a bit disorganized. I think it's possible to see that as less of a big deal. Honestly, I kind of appreciated the informality of it. Realistically, scientific announcements don't have as much mind share as earthbound current affairs. I think that's unfortunate, but it's also the reality of things. The effort put into the event probably lined up with those priorities. Seems to me like people are overly sensitive about missteps like this nowadays; too quick to lob criticism.

interestica 4y ago
The organization was part of it. The bigger concern was probably the content that was not fit for the medium -- that's a failure in advance. Having a camera feed of a screen with smaller screens within it with unreadable text captions for seemingly important people ...is not appropriate. This type of content is so perfect for modern media distribution (instagram, youtube, twitter, tiktok) but those channels aren't properly used (or they're ignored altogether). It just seems like such a missed opportunity for an incredible public science communications event. (TBH, it's much more likely that this was botched by the WhiteHouse rather than NASA -- so there's hope that tomorrow's event will be a bit more useful on the science/public/comms front).

dotnet00 4y ago

Reminds me of Arianespace's launch streams compared to pretty much everyone else's. All of new space tries to make their streams interesting and modern without shifting the focus from the thing that matters (the rocket), while Arianespace shows a bunch of people talking with a tiny view of the rocket people actually care about seeing. Lately even ULA has pretty cool footage to show afterwards. Feels like this is just the usual case of the 'old guard' being completely out of touch.