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On the other hand, Coca-Cola spends 4 billion of dollars every year on advertising.
by willhinsa 4y ago
On the other hand, Coca-Cola spends 4 billion of dollars every year on advertising.
- bee_rider 4y agoYeah. I dunno, nothing about advertising makes sense to me, so I guess I have trouble evaluating this kind of thing. Common sense would tell you that you don't give 4 billion dollars to the guy who says "I'm really good at convincing people to part with their money -- whether they should or not!" But then I don't run Coca Cola, so I guess they've figured out something I've missed.
- toast0 4y agoIn 2010, Pepsi switched at least their superb owl advertising budget to feel good community projects and lost sales at 6% vs a 4.3% overall decline for soda. Advertising drives sales, even if you can't tie a sale directly to an ad.
- bee_rider 4y agoI dunno, Pepsi always seemed more faddish anyway, I'm not surprised their marketshare would be less durable.