Management and marketing academic research has extensively shown that trust helps reduce transaction costs significantly. For example, check out Dyer and Chu 20

Management and marketing academic research has extensively shown that trust helps reduce transaction costs significantly. For example, check out Dyer and Chu 2003 article: https://www.academia.edu/49924523/The_Role_of_Trustworthiness_in_Reducing_Transaction_Costs_and_Improving_Performance_Empirical_Evidence_from_the_United_States_Japan_and_Korea https://www.academia.edu/49924523/The_Role_of_Trustworthines...