They could have bought the Blockbuster brand, and combined it into a gawdy 80s style amalgamam of purple (you know, blue plus red)...and called it something lik

They could have bought the Blockbuster brand, and combined it into a gawdy 80s style amalgamam of purple (you know, blue plus red)...and called it something like BoxBuster! And beyond dvd rentals, sell Roku devices. But, alas! ;-)