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If anyone from FB is reading this, there was a change in mobile website behavior recently that likely had a big adverse economic impact on iOS. It used to be t
by yodon 4y ago
If anyone from FB is reading this, there was a change in mobile website behavior recently that likely had a big adverse economic impact on iOS.
It used to be that if you clicked on an email link ("your friend Bob just posted a new picture"), you'd see the mobile website and then you could click on the left arrow at the top left of the page to go "back" to the home page feed. Someone changed that code so now the left arrow button just does a vanilla browser-back, which does nothing in this case because it's a freshly opened page.
The whole point of those email links is to suck me back into my feed, not just show me what that one singular friend posted. The only way I can find to get "back" to my feed today in that newly launched page is to manually enter the Facebook url in the address bar, which obviously makes me infinitely less likely to get sucked into my feed, see the ads, and make money for the company.
I'm not a fan of FB, but that seems like it's got to be driving a pretty mind boggling drop in email to revenue conversion rates - the real bug isn't the change in the code, it's the failure of the analytics dashboards to spot the revenue loss.