Being an asshole doesn't have to be about what you're doing, it can be about how you're doing it. In fact, that's normally how I see it used -- referring to an

Being an asshole doesn't have to be about what you're doing, it can be about how you're doing it. In fact, that's normally how I see it used -- referring to an abrasive person who's difficult to interact with. (I'm not commenting on the specifics of Goyal at all; I don't know about their situation.)