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Agenda setting, framing or priming are not opinion change. It's not really known how and how effectivly those effects can change opinions. I would also be wary
by ugh 15y ago
Agenda setting, framing or priming are not opinion change. It's not really known how and how effectivly those effects can change opinions.
I would also be wary of characterizing mass media as a single entity. That's just doesn't reflect reality.
- bluedanieru 15y agoRupert Murdoch is the king of News Corp. Anyway, I see what you're getting at, but I think you're implying a discontinuity between 'change opinion' and 'influence opinion' where one need not exist.
- ugh 15y agoBut even Murdoch isn't some kind of tyrant – he can't be, even if he wanted to. There is still a lot of pluralism inside of News Corp. You are, of course, correct: Concentration of media ownership is prevalent and a worrying development.