We got a Lidl near us - one of the first when they were planning their US East Coast invasion. Apparently, they're scaling back new stores, and ours is one of

We got a Lidl near us - one of the first when they were planning their US East Coast invasion. Apparently, they're scaling back new stores, and ours is one of a handful of 'large' footprint stores, and almost everything after that is (or will be) probably half the size. We love Lidl mostly because of the price. Almost everything was/is around 20-30% less than the stores around it. Much of this is from 'store brand' items, but the price diff is lower even against other 'store brand' pricing. When they opened, they had a wider variety of items, including a wide variety of daily baked breads. That got scaled back a lot, as apparently there's not enough support/demand in this area for fresh breads outside of 'white'. There's a weird circle of grocery stores that have sprung up in my area. Within a 3 mile radius, there's Target, Walmart, Lidl, Aldi, Wegmans, Food Lion, Harris Teeter, Publix and Lowe's (2?). It seems excessive to me, but the area is growing, and they likely wouldn't have invested in this area without a strong expectation of not losing money. There's still a Lidl stigma around here. Many folks I talk to think of it as some 'poor person' shop.