I think there’s more of a generational shift happening here. People from iGen/Millennials are now old enough to be middle managers and understand the true value

I think there’s more of a generational shift happening here. People from iGen/Millennials are now old enough to be middle managers and understand the true value of remote work as everyone got a taste of it. Even with the examples of Microsoft or Apple campuses, think about the miserable traffic on the 405. Employees who live even 30 minutes away are expected to be stuck in traffic for at least an hour one way. All for what? To take one or two meetings that day in person and the rest with people around the world? People like deterministic days. They like being able to not have to waste their weekends on cleaning from the week beforehand because they’re too busy at work. I don’t think hybrid work is doomed, just that those who choose to go into the office may be outnumbered by the next generation who prefers to not.