Weight reviews based on the spread of the user's other reviews. If a user only posts negative reviews, reduce the weight of their further negative reviews. We

Weight reviews based on the spread of the user's other reviews. If a user only posts negative reviews, reduce the weight of their further negative reviews. Weight reviews from well rounded users higher to discourage people from being overly negative or overly positive. If you have a problem with every hotel you visit, it's probably you. Right now negative reviews cost nothing... if negative reviews are expected to be a minor part of your overall review pattern, you have to be selective about expressing negativity or know that your review's relevance will suffer.