One thing I remember from reading Kathy Sierra's excellent Creating Passionate Users guide from a long time ago is that trying to teach people what you offer an

One thing I remember from reading Kathy Sierra's excellent Creating Passionate Users guide from a long time ago is that trying to teach people what you offer and how your field works should be a big part of your marketing. Perhaps people didn't really get AirBnb experiences and they didn't teach it the right way? I'm not an avid AirBnB user so I don't know exactly how they promoted it, but it sounds like an interesting idea that should take off.