Indeed, it's a bit like finding it hard to get all that hyped up about the latest Intel i9 whatever-K. Sure it's objectively a monstrous amount of processing on

Indeed, it's a bit like finding it hard to get all that hyped up about the latest Intel i9 whatever-K. Sure it's objectively a monstrous amount of processing on a sliver of matter (just like the one before it), but it's "just" throwing more transistors and fab at the same thing as the [whatever-1]-K. And then this is basically just an "if you know, you know" flex for a rich person. At least the incremental CPU "tick" or "tock" was somewhat useful, even if the -K variant is not especially useful in the general case.