They don’t care. I have one watch, a 2008 model from a watchmaker that no one cares about, that tells perfect time and has a mechanical alarm. It gets no love a

They don’t care. I have one watch, a 2008 model from a watchmaker that no one cares about, that tells perfect time and has a mechanical alarm. It gets no love and that’s fine with me. This quote about watches from a tastemaker blew my mind: “… the Italian-born Davide Parmegiani. I met Parmegiani, who is in his mid-50s, at his new boutique in Monte Carlo, where he sells both vintage watches and cars. He arrived 30 minutes late. I asked him what drives the passion for watches, if not their ability to tell time. “Sometimes I don’t even set the time on the watches,” he said. “If I want to look at what time is it, I can look at my iPhone.” He held up his smartphone: “This is the only exact time we’re gonna have,” he added.” https://www.vanityfair.com/style/2022/03/inside-the-frenzied-world-of-rare-watches/amp https://www.vanityfair.com/style/2022/03/inside-the-frenzied...