>What they do want and always have is natural language based searches in there language of preference with clarifying responses from the search engine in natura

>What they do want and always have is natural language based searches in there language of preference with clarifying responses from the search engine in natural language; that is, they want to treat a search engine like a person and be treated like a person I agree with you but Google is not yet at that point where it can act and serve people like an Answer Machine that knows everything; both the people's preferences and the perfect answers. >Google is not the primary problem, the average user is the issue. Unless people realize that — they’re fighting in a war they do not even understand. Again I agree that casual users are the problem but how we can help them? This is the The Innovator's Dilemma[0] where if we ask casual users what new stuff they want from Google Search, they will answer "nothing". Because even they themselves don't know how their UX can be or should be improved and on top of that they are satisfied with Google's mediocrity. They would just respond "Google is Google". >Beyond that, complaining Google does not do XYZ misses the point. Google is a search engine designed for the average user and the average user does not want verbatim search. They also do not want: advanced search operators, true Boolean search, regular expressions, API access to search, open source code, real-time streams of pages Google’s crawling, etc. Complexity of constructing "complex" search queries needs to be simplified so casual users can use such features and queries. [0] https://en.wikipedia.org/wiki/The_Innovator's_Dilemma https://en.wikipedia.org/wiki/The_Innovator's_Dilemma