Ah, but we'll make it up on volume! Selling a good at a loss in order to jack up the price later (the desired Uber play, though it seems like it's backfiring)

Ah, but we'll make it up on volume! Selling a good at a loss in order to jack up the price later (the desired Uber play, though it seems like it's backfiring) used to be called "dumping", but...eh.