I find it so interesting that most of these comments criticize Apple. For me, the article suggests that Carl Sagan deserved some of the scientific criticism he

I find it so interesting that most of these comments criticize Apple. For me, the article suggests that Carl Sagan deserved some of the scientific criticism he received -- that he was more of a showman than scientist. He certainly did not seem to have much of a sense of humor, a bad trait for someone with such a large but fragile ego. (If Apple had switched to TSA -- thin skinned astronomer -- rather than BHA, would he still have sued?) The idea that his "name" was a "brand" that had some commercial value is a joke. I don't think Johnny Carson was dropping his invites because of an Apple internal code name.