As somebody who works in public health in the United States, I can guarantee that obesity is seen as an epidemic, tracked in the population with annual surveys,

As somebody who works in public health in the United States, I can guarantee that obesity is seen as an epidemic, tracked in the population with annual surveys, and targeted as a component of disease. Governmental and non-profit public health organizations spend lots of money and time fighting obesity. They'll never advertise programs as a way for somebody to stop being obese, because accusing your audience of a moral failing is just bad advertising.