In your case the "pitch" would be an intelligent conversation. The traditional pitch wouldn't be a pitch because it's ineffective. The article only talks abou

In your case the "pitch" would be an intelligent conversation. The traditional pitch wouldn't be a pitch because it's ineffective. The article only talks about anxiety but the importance of iteration is in there (he got the first number after 4 or 5 tries) and I'm sure his pitch was more natural than your typical "deer running towards headlights" kamikaze pitch.