We're in an economic era that mostly selects for safety. What's more safe than a plain sans-serif font? Business owners and C-level execs will believe they wo

We're in an economic era that mostly selects for safety. What's more safe than a plain sans-serif font? Business owners and C-level execs will believe they won't have to worry that a logo may be turning off a demographic because they think that plain letters will turn away no one or appeal to most. The day there's a serious economic downturn forcing the losers to close their doors, I would bet the newcomers will have more interesting logos. As an aside, there's a certain attitude among designer-types on imposing agreed upon "standards" designed to be ultra-inclusive and inoffensive. This is not only a cause for why so many logos have become minimalist, but why so many business websites are using nearly identical illustrations of abstract looking humanoids with atypical skin colors (look up "Alegria" design). It's global-homogenization driven by the politics in vogue. Related reading: "Here’s why Alegria is taking over tech world interfaces." https://eyeondesign.aiga.org/dont-worry-these-gangley-armed-cartoons-are-here-to-protect-you-from-big-tech/ https://eyeondesign.aiga.org/dont-worry-these-gangley-armed-... "CalArts Style And What You Need to Know About It" https://blog.displate.com/calarts-style/ https://blog.displate.com/calarts-style/