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I think Coca-Cola is a funny example here. They have had the same logo for over 100 years now, and people identify Coca-Cola with that serif logo. It seems like
by april_22 4y ago
I think Coca-Cola is a funny example here. They have had the same logo for over 100 years now, and people identify Coca-Cola with that serif logo. It seems like things are working great for them financially. So yeah I don't know how meaningful changing logos really is.
- KerrAvon 4y agoFord is arguably another, although they didn’t use the logo continuously.
- mattkevan 4y agoEven though it follows the same basic pattern, they’ve redesigned and updated at least once every decade to keep it fresh. Latest redesign was in 2016. https://www.coca-colacompany.com/au/news/trace-the-130-year-evolution-of-the-coca-cola-logo https://www.coca-colacompany.com/au/news/trace-the-130-year-...
- april_22 4y agoOh I didn't know that.. thank you!