> why does internet advertising revolve around everyone assuming every person googling something "WANTS TO BUY SOMETHING"? Rather I think it’s because everyone

> why does internet advertising revolve around everyone assuming every person googling something "WANTS TO BUY SOMETHING"? Rather I think it’s because everyone who buys ads has something to sell. Search ads are “direct action”. You click a link to do something. Ads on eg. TV are more about “brand memory” - reminding you they exist. When you watch tv you’re passively taking in information, but when you’re searching you’re actively trying to click something already. It’s a better fit behaviorally.