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Two words: Focus groups. Logos end up looking the same, for the same reason (e.g., autos) end up looking the same (i.e., color options). That said, what gets
by chiefalchemist 4y ago
Two words: Focus groups.
Logos end up looking the same, for the same reason (e.g., autos) end up looking the same (i.e., color options).
That said, what gets lost on logos is they are supposed to be an identity, not a badge for joining "the crowd." Instead, unique is abandoned for fashionable and/or trendy.
- drivers99 4y agoI’m currently (literally: I just switched apps from kindle to browsing HN moments ago) reading “Why Greatness Cannot Be Planned”, chapter 8, “Unchaining Innovation” and they are currently pointing out how consensus leads to a washed-out, bland sameness. A corollary that they wrote is that if you want to explore innovative ideas, you could look for something that splits expert opinions sharply.
- chiefalchemist 4y agoAgreed. Funny enough I'm about to start "Different" by Youngme Moon. https://hbr.org/2010/05/why-being-different-makes-all https://hbr.org/2010/05/why-being-different-makes-all It's also why I believe "Zero to One" is essential. In short, move into a space of less and less competition. Obviously being the same prevents that. Btw, "Blue Ocean Shift" has the same msg. A bit long winded but in the end solid stuff.