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Ex typographer and logo designer here (I didn't work in that profession since 25years but I know a bit a about it). > [...] at some point the logos do start t
by virtualritz 4y ago
Ex typographer and logo designer here (I didn't work in that profession since 25years but I know a bit a about it).
> [...] at some point the logos do start to look outdated, either because the company evolves or because the world is moving.
This is simply not true. If your logo looks outdated, 10 years in, it was never a good logo to start with.
Logos need to be timeless.
They also need to to be recognizable though.
These are difficult to align constraints and only a tiny fraction of logo designers manage to produce logos that satisfy both.
Otherwise I agree 100% with parent. Suits meddling in affairs they have no clue of. Been there and seen that at two companies with previously good logos.
- chris_wot 4y agoThere is nothing wrong with the old Burberry and Yves St Lauren logos.
- watwut 4y agoThis kind of like saying refactoring is about bored programmers stroking egos, because if you need to refactor, original code was not good to begin with.
- virtualritz 4y agoTLDR; Comparing code reviews to logo redesign is comparing apples to oranges. Both are about change – as is caring for your newborn when it shat it's diapers. Or another one: it's like me saying what you said is like saying 'Penne Arrabiata' is a dish "that needs revisiting" because it hasn't been changed since yonx. Millions of Italians would beg to differ. ;)