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I think they're referring to how Google "extracts" answers from your website and shows it on the search results page. Effectively meaning that the user doesn't

by zo1 4y ago

I think they're referring to how Google "extracts" answers from your website and shows it on the search results page. Effectively meaning that the user doesn't even need to go to your site to get the answer, because Google extracted it and gave it to them directly.

thfuran 4y ago
It seems to me that what they usually extract is some junk only vaguely related to the query and often cut apart and reassembled in a way that's just wrong.