Making the same ridiculous claim as the rest of the industry, from Intel to Microsoft, but not having earned the same trust as others. Microsoft has been ridin

Making the same ridiculous claim as the rest of the industry, from Intel to Microsoft, but not having earned the same trust as others. Microsoft has been riding a wave of bullshit, sorry of "vaporware", for decades with advertisement that show no relationship between what they sell and what they actually deliver. Yet, that managed to own a market through entrenching themselves via lock-in, bundle sales and lobbying. So even if you do hate Microsoft then in practice you are stuck with it as your staff is trained on it. Intel didn't do it as much but if you do look more carefully things like volumetric capture or what more powerful computing "could" enable, it's pretty close. At least they could blame the lack of progress on others. Anyway MagicLeap did the same but as a newcomer people do wait, try, shrug and move on simply because they can. To dig a bit more : - over-promise, the infamous whale without headset and complete field of view - trying to shift developers to new tools rather than rely on a well known stack - believe they have enough funding and skills to make their own OS Honestly what they did in few years is actually impressive. Going from nothing to an actual headset, OS, framework and even content is a tremendous feat. Unfortunately the value delivered in term of actual experience for the end user is just not sufficient. Again if you are Microsoft and you can afford this entire billion dollar exercise as a marketing campaign to show you are innovative then sell yet another spreadsheet license to a government, that's fine. If your core business itself is not perceived as good enough then, totally different story. PS: I have a MagicLeap ML1 in my office and had one since they sold it, so few years ago. I programmed for it. I also have a HoloLens2, VuzixBlade, Google Glass Enterprise 2 and few others AR and VR headsets. Overall they truly did a good job but compared to the expectations they set and overall needs, still a long way to go.