Even worse is the trend of what I call "lazy logos". Take the name and do a typographical tweak to one letter. Upside-down, different colour, italics, whatever.

Even worse is the trend of what I call "lazy logos". Take the name and do a typographical tweak to one letter. Upside-down, different colour, italics, whatever. One slightly different letter and bam! It's a logo. Boooring!