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Perhaps not the best example. Apple is not just a brand, it also has a near religious following. Apple could change their logo to a high resolution photo of an
by Freak_NL 4y ago
Perhaps not the best example. Apple is not just a brand, it also has a near religious following. Apple could change their logo to a high resolution photo of an actual apple with 'Apple Computers' again as their main brand name, and a very vocal fanbase will praise them for their uniqueness, avant-garde thinking (different), and daringness. Others will follow, and in two years time KFC will have a logo with a high resolution photo of (a) Colonel Sanders and 'Kentucky Fried Chicken' below it.
It's probably inevitable. We've reached peak abbreviation and minimization anyway.
- eternityforest 4y agoI'm not so sure. They wouldn't lose customers immediately but would annoy them. Apple is defined by negative space. They are not complicated. They are not the same as everyone else. They are not spying on you(Or so some claim). All the apple fans I know talk about simplicity and privacy more than any specific feature, and a lot of them appreciate simple things in all areas of life. Changing the logo might really mess with the sense of simple quality.