That seems to be the main growth problem for Twitter. It has extreme product-market fit for a certain type of information junkie, but 15 years of optimizing the

That seems to be the main growth problem for Twitter. It has extreme product-market fit for a certain type of information junkie, but 15 years of optimizing the product for them has made it impenetrable to other potential users. As Matt Levine likes to complain, not even Twitter’s own board and executives seem to use or like the product. It is a hostile and unappealing environment to most people.