This answer agrees with my experience. Business people want to redesign sites, logos, etc. because it gives them something to do, gives them something to report

This answer agrees with my experience. Business people want to redesign sites, logos, etc. because it gives them something to do, gives them something to report and show to their higher ups, makes them feel useful, allows them to expense field “research” trips, allows them to expense offsite meetings with design consultants, allows them to do something fun instead of focusing on their real, but harder, business priorities, etc.