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ads. SEO. i have a guy in digital marketing tell me that his friend does SEO and he does wonders with obscure keywords and shit. that friend is a freelancer an

ads. SEO. i have a guy in digital marketing tell me that his friend does SEO and he does wonders with obscure keywords and shit. that friend is a freelancer and earns a good payday. When you want to insert your brand in every fucking imaginative keyword as opposed to people "searching for something", why does internet advertising revolve around everyone assuming every person googling something "WANTS TO BUY SOMETHING"?

charcircuit 4y ago
>why does internet advertising revolve around everyone assuming every person googling something "WANTS TO BUY SOMETHING"? Because people googling SOMETHING are more likely to buy SOMETHING than people googling SOMETHING_ELSE.
RileyJames 4y ago
If every heavily SEO’d result was produced by a company that produced a directly relevant product, I don’t think we’d be as disappointed with the content. The truely garbage content is produced as cheaply as possible (scraped, generated from a data source or generated via “ai”) to capture advertising revenue, often via sub prime advertising networks (or a number of middleman networks). But to your point, not everyone wants to buy something, and not everyone needs to. Much of the content out there is simply trying to capture your attention and make you available to some of the worst advertising and ad networks (read scams, lead gen, fake buttons, affiliate crap).
vineyardmike 4y ago
> why does internet advertising revolve around everyone assuming every person googling something "WANTS TO BUY SOMETHING"? Rather I think it’s because everyone who buys ads has something to sell. Search ads are “direct action”. You click a link to do something. Ads on eg. TV are more about “brand memory” - reminding you they exist. When you watch tv you’re passively taking in information, but when you’re searching you’re actively trying to click something already. It’s a better fit behaviorally.

charcircuit 4y ago

>why does internet advertising revolve around everyone assuming every person googling something "WANTS TO BUY SOMETHING"? Because people googling SOMETHING are more likely to buy SOMETHING than people googling SOMETHING_ELSE.

RileyJames 4y ago

If every heavily SEO’d result was produced by a company that produced a directly relevant product, I don’t think we’d be as disappointed with the content. The truely garbage content is produced as cheaply as possible (scraped, generated from a data source or generated via “ai”) to capture advertising revenue, often via sub prime advertising networks (or a number of middleman networks). But to your point, not everyone wants to buy something, and not everyone needs to. Much of the content out there is simply trying to capture your attention and make you available to some of the worst advertising and ad networks (read scams, lead gen, fake buttons, affiliate crap).

vineyardmike 4y ago

> why does internet advertising revolve around everyone assuming every person googling something "WANTS TO BUY SOMETHING"? Rather I think it’s because everyone who buys ads has something to sell. Search ads are “direct action”. You click a link to do something. Ads on eg. TV are more about “brand memory” - reminding you they exist. When you watch tv you’re passively taking in information, but when you’re searching you’re actively trying to click something already. It’s a better fit behaviorally.