It's kind of easy to pick and choose specific examples, ignore counters, and claim to prove a point. Tiffany & Co, Canali, Rolex, Jimmy Choo, Ferragamo, Prada,

It's kind of easy to pick and choose specific examples, ignore counters, and claim to prove a point. Tiffany & Co, Canali, Rolex, Jimmy Choo, Ferragamo, Prada, Hermes, Bally, Dior, etc. all still have serif fonts (or cursive in Ferragamo's case). And I'm not sure Burberry has changed -- I walked by a store this week and it still had the traditional logo above the door.