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Re: fashion. This is wildly speculative, but it could be that the luxury fashion industry has broadened its consumer base significantly in Asia. And Asian cons
by d--b 4y ago
Re: fashion.
This is wildly speculative, but it could be that the luxury fashion industry has broadened its consumer base significantly in Asia. And Asian consumers aren’t all that comfortable with cursive or serif fonts?
- ekam 4y agoWhy on earth would asians be uncomfortable with cursive or serif fonts?
- Ekaros 4y agoAnd why should Asia be considered anyway unified in this? Take Korean and Chinese and see that they have entirely different typography, even Japanese Katakana is still separate...
- jwilk 4y agoSure, they are different, but they aren't remotely similar to Latin either. I can read Cyrillic with some effort, but when I see Cyrillic cursive I immediately give up. I can imagine that it's even more difficult for, say, a Chinese speaker to read Latin cursive. That doesn't explain the shift towards sans-serif though. All the Chinese and Japanese fonts I accidentally ran into had Latin characters with serifs.