What this article misses is how most of these old designs are also unoriginal, using typefaces that were overused: - 1700s-style hairline serif fonts for fash

What this article misses is how most of these old designs are also unoriginal, using typefaces that were overused: - 1700s-style hairline serif fonts for fashion brands, attempting to give an aura of being an old established fashion house - Fonts with a playful, often outlined style for Web 2.0 era companies, emphasizing the human element of users being contributors