Sometimes loyal consumers fight back and win. https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/ https://www.

Sometimes loyal consumers fight back and win. https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/ https://www.thebrandingjournal.com/2015/05/what-to-learn-fro... Dropbox rebrand was panned as well. https://www.dezeen.com/2017/10/11/dropbox-rebrand-logo-visual-identity-graphic-design/ https://www.dezeen.com/2017/10/11/dropbox-rebrand-logo-visua...