> "Sans serif invasion" section It should be noted that many of the old logos were already in some sans-serif font: Revolut, Facebook, Microsoft, Airbnb, Pinte

> "Sans serif invasion" section It should be noted that many of the old logos were already in some sans-serif font: Revolut, Facebook, Microsoft, Airbnb, Pinterest, eBay, Balenciaga, Yves Saint Laurent, Rimowa. But yes, as the author notes later: > switched to a bland and very similar version of a sans serif font > All the quirks, peculiarities, and idiosyncrasies of both tech and fashion logos were dropped and replaced with a simple sans serif font.