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>However, the marketing teams get bored of their branding and ads way way before consumers do Maybe the marketing teams from 12 big non-competing companies can
by javajosh 4y ago
>However, the marketing teams get bored of their branding and ads way way before consumers do
Maybe the marketing teams from 12 big non-competing companies can "rotate" and do the work for a new company every month, coming back "home" once a year. Keep the eyes fresh.
- twoodfin 4y agoThis is probably a workable theory on why so many companies outsource the advertising / branding aspects of their marketing to specialized firms. (You’re also basically describing the plot structure of Mad Men!)