standing out is not something that established big companies are interested in doing. Generally they’re much more interested in expanding their share of whatev

standing out is not something that established big companies are interested in doing. Generally they’re much more interested in expanding their share of whatever market they’re in than expanding to new markets. That is much different than being a “new” thing where being unique and different was valued to entice new customers and create/find markets that didn’t previously exist. The art and branding around corporations will reflect that over time. It’s a small glimpse into what is happening in technology as a whole as it matures and “professionalizes”.