What they need is an innovation upgrade-- the list of failures of innovation and indecisive product strategy in that article is frightening. Yahoo needs to lo

What they need is an innovation upgrade-- the list of failures of innovation and indecisive product strategy in that article is frightening. Yahoo needs to look farther into the future and start making some longer-term bets, both in product development and acquisitions. Their market position makes true innovation difficult, though, and they might have to sacrifice the stability of the mid/mass-market, where they've had (albeit lukewarm) success, in order to gain competitive advantage against Google. Has anyone heard about how well Caterina Fake is doing with the Brickyard initiative? Maybe more of the company's overall strategy should come out of that unit. Overall, though, Yahoo needs a really solid breakthrough in ad-serving technology-- so much of their money comes from content/ad-serving partnerships with other properties, and a real ad-serving advantage will enable them to deliver a lot more value on those partnerships. YPN is a good start, but it only moves the ball forward a smidge.