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Four payments of $25 might be instantly recognizable as $100, but quick, what are four payments of 37.74? If you aren’t good at mental math and are already pri
by MandieD 4y ago
Four payments of $25 might be instantly recognizable as $100, but quick, what are four payments of 37.74?
If you aren’t good at mental math and are already primed to rationalize this impulse buy, your mind might go to “about $120” rather than “somewhat but not a lot less than $160” (or like us nerds, “37.5 is half of 75, which is half of 150, plus about .25 times 4 - $151!”)
Their minds are probably more in the “oh, I can swing a bit more than $30 a month for a couple of months to get that sweet pair of sandals” place, though. And they’ve slotted the $28/month for the purse as “$20-something”.