4 ms·

Yep, it's called the Anchoring Effect. https://blog.hubspot.com/ecommerce/setting-ecommerce-prices-psychology-sales https://blog.hubspot.com/ecommerce/setting-

• TylerE 4y ago
  The most famous example is maybe the Wendy’s triple cheeseburger. They don’t sell many of them, but they increased the number of doubles sold substantially, since it became the “medium” option rather than the large.