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Has anyone experimented with putting the priciest option first? I once read that eg furniture shops put the most expensive items at the entrance to the shop th
by LaundroMat 4y ago
Has anyone experimented with putting the priciest option first?
I once read that eg furniture shops put the most expensive items at the entrance to the shop thereby making the rest seem affordable.
- LordAtlas 4y agoYep, it's called the Anchoring Effect. https://blog.hubspot.com/ecommerce/setting-ecommerce-prices-psychology-sales https://blog.hubspot.com/ecommerce/setting-ecommerce-prices-...
- TylerE 4y agoThe most famous example is maybe the Wendy’s triple cheeseburger. They don’t sell many of them, but they increased the number of doubles sold substantially, since it became the “medium” option rather than the large.
- langsoul-com 4y agoGames with currency tend to always have an expensive option. Even if most people don't buy it, it makes the moderate option seem cheap.
- rikschennink 4y agoI show the priciest option (2999/y) first, but my sales volume is too low to measure any difference. It does make the cheapest plan (149/y) “feel” cheaper. The problem is that anchoring apparently also works with unrelated numbers so first reading “1500 happy customers use this product” could impact how the 2999 price point is perceived.