4 ms·
> “Material” is a financial term that is used all the time. It’s not a surprising term at all and fits here. Yes, but it's only well-defined with regard to spe
by iudqnolq 4y ago
> “Material” is a financial term that is used all the time. It’s not a surprising term at all and fits here.
Yes, but it's only well-defined with regard to specific circumstances. It makes no sense to say something material to this deal will inherently be material to completely different circumstances like the contracts signed with advertisers or users.
- remflight 4y agoYou’re not making any sense. If you’re an advertiser and you’ve been paying for ads, but 25% of the engagement was fake, you won’t ask for a refund? If you’re a new advertiser and you find a platform where 25 % of the engagement is bots, will you want to pay full price?
- mikeyouse 4y agoNo because that’s not how advertisers price ads. They measure an ROI on their spends and if it’s greater than 1, they’ll buy another set of ads. If the ROI is >1 with 25% bots on current Twitter, they should be worth much more to Musk Twitter because their current ads will outperform when musk enacts his magic bot preventers.